Photo: Lois Barber
Survey Goals
- Develop a better understanding of who 2020 Action’s members are.
- Develop new methods to find more members for 2020 Action based on this information.
Survey Methods
- An email was sent on November 29th to 179 2020 Action members who receive their montly postcards by email. This was approximately two weeks before the survey due-date of December 17th, 2012. The email explained the purpose of the survey and provided a link to the 2020 website where the survey was located. A copy of the email is included at the end of this report.
- Incentives were mentioned in the email, one being a signed 11”x14” print of one of 2020’s postcard photographs, as well as three free memberships.
- The survey could be taken anonymously, or email addresses could be given to be entered in drawing for the prizes.
- The first email request yielded 18 responses over the course of 1 week.
- A reminder email was sent again 1 week before the survey due-date.
- The second email yielded 10 more survey responses, bringing the total to 28.
- The overall response rate was 16%.
Results
Conclusions:
- There was a 16% overall response rate (28 out of 179 members)
- The average age of respondees is 58.
- Everyone is white (European American, Caucasian)
- Almost half are from Massachusetts.
- 75% use some type of social media.
- 85% have a college degree or more.
- Many members read the NYT, listen to NPR, and visit websites such as HuffingtonPost, Mother Jones, Democracy Now and AlterNet.
Survey Questions
|
Question: |
Response Rate: |
|
Gender |
100% |
|
Age |
100% |
|
Race/Ethnicity |
96% |
|
Highest level of education completed? |
100% |
|
Employment Information. |
96% |
|
List any magazines you read. |
89% |
|
List any websites you frequently visit. |
64% |
|
Where do you get your news from? |
89% |
|
Do you use Facebook and/or Twitter? |
75% |
|
Do you use other social media services? |
0% |
|
Email address (for incentive purposes) |
57% |
|
City and State. |
100% |
|
Please give us suggestions for how 2020 Action can find new members. |
46% |
|
Would you be willing to distribute information about 2020 Action to members of your community, or help us grow in some other way? |
96% |
First email sent inviting members to take the survey:
Subject Line: Win a free one-year membership & a limited edition signed print!
Email Text: We need a bit of your time and a bit of your help. To increase our effectiveness, 2020 needs to grow. We would be very grateful if you could take a few minutes to tell us a little about yourself so we can find more people like you and invite them to join 2020 Action. Your answers to our short survey will help guide our outreach. Thank you so much.
Here is a link to our brief survey: http://www.2020action.org/member-survey.html
If you complete and submit the survey on or before DECEMBER 15, you will be entered into a raffle to win one of three prizes!
Win a free one-year membership and a color print of your choice!
1st Prize: A one-year FREE 2020 Membership—for you or a friend—and a signed 11”x14” color print of a photo of your choice from a 2020 Action postcard 2nd & 3rd Prizes: A one-year FREE 2020 Membership—for you or a friend Winners will be notified on December 17th by email.
Thanks so much for helping out. You can take the survey anonymously, but if you want to be entered into the drawing for one our prizes, you will need to enter your email address and complete the survey by December 15. All the information on the survey will be confidential and will not be shared with anyone.
Organize!
Increasing 2020’s membership will increase the impact of your messages to policymakers. There is strength in numbers! THANK YOU.
With Peace,
Lois Barber
Executive Director, 2020 Action
Reminder Email Subject Line: Win a Free One-Year Membership! Take our survey by December 15.
Email Text: Same as the first email.
- Created by Gabriel Katz, February 2013, Outreach Intern for 2020 Action
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